Of five Generations

Our Story

In the name of DoglianiThe Chionetti family's deep-rooted connection to viticulture can be traced back to the Langhe region, with their earliest endeavors centered in Bastia Mondovì, primarily focused on cultivating and selling grapes, particularly Dolcetto. It was in the early 1900s that a segment of the family moved to Dogliani, when Giuseppe completed the purchase of the farmhouse and first vineyards in San Luigi in 1912. Here, Giuseppe and his son Andrea made the pivotal decision to venture into the production and marketing of wine.

Dogliani is one of the areas with the oldest traditions in grape growing and winemaking, dating back to the influences of the Etruscans and Romans. During the Middle Ages, this activity played a central role in the local economy. A key document from 1593, now preserved in the archives of the Dogliani municipality, known as the ‘ordini per le vindimie’ (rules for the harvest) regulated the harvesting of ‘dozzetti’, which refers to the dolcetto grape, known as the dominant variety.

The third and the fourth generation

Quinto and Andrea

The first labels
In the mid-20th century, the Chionetti family was among the first three families in Dogliani to bottle their own Dolcetto. Quinto and his son Andrea were the first to label their Dolcetto bottles with the vineyard names.

Also in Dogliani, for the first time, the local culture, which had already distinguished the most suitable soils for vines, began to be reflected in the names of the products, giving rise to the first “cru”.

Style and values

The accident and the rebirth

In 1988, just as the path laid out in the previous decades was beginning to yield results, a tragic car accident claimed the lives of Andrea and his firstborn daughter, Elena. Left alone with his wife Gemma, Quinto took charge of the winery once more, guiding it into the 1990s.

During that time, Quinto took Marco Devalle under his wing when he was only 16 years old, introducing him to the knowledge of winemaking and vineyard care. Marco has been working at the company ever since.

Shortly after, an enduring collaboration was established with the Piedmontese oenologist Giuseppe Caviola, which continues to this day. In 1999, Quinto was joined by his daughter-in-law, Maria, who made a significant contribution to the winery’s internationalization and modernization. Her efforts subsequently paved the way for investments in Barolo.